Do you dream of starting a pick-your-own (PYO) farm?
A PYO farm (also known as a u-pick, cut-your-own, or choose-your-own farm) can be a fun and profitable small business or a great addition to an already thriving farm. Whether you are still looking for farms for sale in Florida or have owned your property for years, adding a you-pick operation can be an exciting new endeavor.
If you have not read Part 1 of this article, we recommend going back to read the tips in the previous section.
Keep Your Customers’ Core Needs in Mind
When dreams of owning a pick-your-own farm float through your mind, it is easy to think of the cheerful moments you’ll have with customers, thoughtful decor details, and hopefully a rewarding paycheck.
Though these wishes are all perfectly legitimate, the less exciting plans must first be executed. Before kids can toddle around with buckets of raspberries, their parents must have a lot in which to park the minivan. Bathrooms are needed, as are cleaning professionals (or time in your schedule to do it).
Despite the prominence of maps on smartphones, physical signs pointing to your farm are also still a good idea. The added convenience will help first-time visitors keep their eyes on the road rather than their phones. Signage also helps those who have lost cell phone service out in the country and elderly visitors who might not use smartphones to begin with.
Marketing Your Business
In this day and age, you have to be your own biggest promoter! Even if your farm is gorgeous and your produce is delicious, word of mouth recommendations are not enough to keep a business going. While a local reputation for quality and top-notch customer service will never go out of style, it should go hand-in-hand with modern marketing techniques.
Your pick-your-own farm should have a memorable name, frequently updated social media handles, a user-friendly website, and an email newsletter. Make sure to stay aware of your reviews on platforms like Yelp, Google, and TripAdvisor, and reply when possible.
It is critical to have an online presence, not only because of general awareness but also because of your farm’s specific harvest season. Even in the event that you will be open year-round with everything from PYO pumpkins to Christmas trees to strawberries, you will still need to communicate with your potential customers regarding when each season begins and ends.
Work With Experienced Land Professionals
Starting your own business (or expanding upon an existing farm) is as challenging as it is rewarding. Since you are putting time, resources, and hard work into a new endeavor, you want to work with experts who are equally passionate about what they do.
Perhaps you already have a farm, but if you are still looking at Florida farms for sale, make sure to work with experienced land professionals.