Lay of the Land Conference

Image of the 2020 Lay of the Land Conference Save the Date

Lay of the Land

The Lay of the Land Conference is an annual gathering of landowners, policymakers, investors and other industry affiliates who want the most accurate, current data about the Florida land market. Guest speakers will share economic, market, sales and regulatory expertise.

February 27-28, 2020

RP Funding Center
701 W Lime St.
Lakeland, FL 33815

Conference will begin in the afternoon on February 27 and continue until the afternoon on February 28.


Our 2-day conference features keynote speakers, breakout sessions, a social reception, and meals. Updates to the speaker schedule will be posted to this page as the event draws near.

Keynote Speakers

Speakers are being finalized but in the past have included nationally-recognized economists and state and federal government officials.

Breakout Sessions

Topics are being finalized, but in the past have included Opportunity Zones, Estate Planning, Conservation Easements and more.

Social Reception

Thursday evening, February 27, we will host a social reception providing ample time for networking and catching up with old friends.

Lay Of The Land Market Report

As always, our guests will receive a copy of the exclusive Lay of the Land Market Report which continues to be the single source of verified Florida sales data used to evaluate market trends and land values throughout the year.

Downtown Lakeland
Visitors Guide

We are excited to host the 2020 Lay of the Land Conference near our home office this year. 

Check out the shops, restaurants, events and everyday things to do in Downtown Lakeland!