Lay of the Land Conference

Image of the 2020 Lay of the Land Conference Save the Date

Lay of the Land

The Lay of the Land Conference is an annual gathering of landowners, policymakers, investors and other industry affiliates who want the most accurate, current data about the Florida land market. Guest speakers will share economic, market, sales and regulatory expertise.

February 27-28, 2020

RP Funding Center
701 W Lime St.
Lakeland, FL 33815

Conference will begin in the afternoon on February 27 and continue until the afternoon on February 28.


Our 2-day conference features keynote speakers, breakout sessions, a social reception, and meals. Updates to the speaker schedule will be posted to this page as the event draws near.

Keynote Speakers

Speakers are being finalized but in the past have included nationally-recognized economists and state and federal government officials.

Breakout Sessions

Topics are being finalized, but in the past have included Opportunity Zones, Estate Planning, Conservation Easements and more.

Social Reception

Thursday evening, February 27, we will host a social reception providing ample time for networking and catching up with old friends.


Thank you to our sponsors who underwrite more than half the cost of this event.

Hotel Information

Discounted rates have been arranged at the following hotels
for a limited number of rooms under the room block name "SVN Saunders
Ralston Dantzler". The discounted rates apply to Thursday night, February
27 only. We encourage you to reserve your room as soon as possible.

Terrace Hotel

Address: 329 E Main St, Lakeland, FL 33801

Phone: (863) 688-0800

Rate: $149 for Deluxe King or Deluxe 2 Doubles

Distance: .5 miles from the conference

Description: Historic full-service hotel located adjacent to Lakeland’s town square, the Lake Mirror Promenade with views of picturesque Lake Mirror. Terrace Grill Restaurant on-site regularly voted the best fine dining restaurant and best brunch in Polk County. Easy walking to area restaurants, entertainment, and locally owned retail stores. Rate includes complimentary valet parking and Wi-Fi.

TownePlace Suites

Address: 3370 US Hwy 98 N, Lakeland FL 33805

Phone: (863) 680-1115

Rate: $159 for King Studio or Double Queen Studio

Distance: 4 miles from the conference (near I-4)

Description: This new hotel is located just off Exit 32 of Interstate 4. All rooms are suites that include full kitchens with refrigerator, microwave oven, stovetop, and dishwasher! Enjoy 32″ flat-screen smart TVs, complimentary wifi and hot breakfast. Grab a workout in the fitness center or a dip in the outdoor pool.

Lay Of The Land Market Report

As always, our guests will receive a copy of the exclusive Lay of the Land Market Report which continues to be the single source of verified Florida sales data used to evaluate market trends and land values throughout the year.

Downtown Lakeland
Visitors Guide

We are excited to host the 2020 Lay of the Land Conference near our home office this year. 

Check out the shops, restaurants, events and everyday things to do in Downtown Lakeland!