Technology Tools to Understand Your Market & Find Tenants

Real estate is space for people to work, live, shop, and store things in. It is imperative for retail real estate professionals to be aware of the population, households, income, and jobs for their designated market.

Gary Ralston, CCIM, SIOR, SRS, CPM, CRE, CLS, CDP, CRX, FRICS, managing partner & broker for SVN Saunders Ralston Dantzler, instructed a course August 27th during the Florida ICSC conference at the Orange County Convention Center in Orlando, Florida. The course provided more than 100 attendees with the tools they need to define their market area and find users. These tools include the Market Feasibility Model, Census Quick Facts, Esri Business Analyst, and several other key resources in narrowing your market for an effective outcome.


Gary is a recognized subject matter expert on retail and commercial properties. His experience includes the complete spectrum of commercial real estate services. In addition, he is a successful real estate developer, investor, and group investment sponsor. 

From the early 1990s through 2004 Gary was the president and a member of the board of directors of Commercial Net Lease Realty, Inc. (NYSE:NNN) the industry leader in single-tenant corporate net-leased real estate. During that time he guided the company’s growth from less than $15 million in real estate assets to over $1.5 billion. Gary is recognized as the most accredited commercial real estate practicing professional in the nation. He a senior instructor for the CCIM Institute and a member of the board of directors of the CCIM Institute and the Education Committee and a sought-after expert in commercial real estate.