Market Research

Built on Data

At Saunders Real Estate, we believe that trusted decisions start with reliable information. The land and commercial markets are constantly shifting, and outcomes depend on understanding where values stand, where they are moving, and the forces driving change. To meet that need, we developed a research platform that delivers clarity and accuracy at every step, establishing a foundation for grounded decisions across the Southeast.

Mapping the Market

At the center of our market research is Atlas by Saunders Real Estate, our proprietary mapping and analytics platform. Developed in-house, Atlas collects, verifies, and visualizes real estate data with unmatched accuracy and speed. The result is a clear, real-time view of the markets we serve. Advisors and clients can see not only what has sold, but they see patterns, shifts, and opportunities as they emerge.

The Saunders Research Team

Behind the technology is a dedicated team of full-time analysts. Their role is to verify sales, maintain the accuracy of our data, and interpret market activity across the Southeast. This combination of technology and human expertise ensures that every report, valuation, and analysis we produce reflects both precision and context.

Lay of the Land^®

Market Report

Our flagship Lay of the Land® Market Report transforms thousands of data points into clear, actionable insights. Produced quarterly and annually by state, they provide the region's most comprehensive examination of land sales, values, and trends. Powered by Atlas and our research team’s verified data, each report delivers trusted, accurate analysis that helps landowners and investors understand the forces shaping the market. Together, these insights give readers the broad perspective they need to navigate an ever-changing landscape.

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The Impact of Our Research

Together, Atlas, our research team, and our Lay of the Land® Market Reports create a clear picture of the land and commercial markets. It’s how we deliver what clients need most: clarity, accuracy, and confidence in a complex landscape.

At Saunders Real Estate, the goal is to be the most trusted advisor in the Southeast, and that begins with being the most informed.